At the corner of timeless and splendor is NOVEL Davidson. Lavish, but local. Expectations matter, and here we offer multifamily apartments that are noteworthy, but never boastful. It’s lavish that the Summit Coffee baristas know your order when you arrive. Or that The Pickled Peach carries your favorite wine. And your favorite amenity space serves seed packets with a side of champagne. NOVEL Davidson is effortlessly authentic, walkable to picturesque streets dotted with bespoke stores. Beckoning with unassuming splendor and small-town charm, living here is Lavishly Local. 

I was involved in early concepting and art direction, creating mood boards and overall look and feel. From there, I worked with a copywriter and another designer to build out creative activations and then build out the website.