National Gypsum Company is a company based in Charlotte, North Carolina, that produces drywall gypsum boards in the US. It has 17 gypsum board plants in the US and presents itself as a fully integrated building products manufacturer.

Displayed are two campaigns we recently produced. The first campaign “Black Gridstone” is a product that is now available in black. We wanted to convey the sleekness and convenience that comes with not painting the ceiling board. The second campaign is “SoundBreak”, in which we came up with a creative solution for their new drywall product that protects against noise.